When the idea first came to life

When I first started imagining Wingman, the obvious question came up: should I turn it into an app?
My answer was simple: no. And that decision changed everything.

Why I didn’t want to build another app

Apps feel heavy. You need to search for them, download them, grant permissions, and keep them updated.
They pile up on your phone, fighting for attention among dozens of icons you never open.

If my goal was to make people’s lives easier, why would I ask them to take so many steps before even starting?

The birth of Wingman as Stickware

Instead of an app, I built Wingman as Stickware: a service that lives directly inside the chat you already use every day.

• No downloads.
• No friction.
• Just send Wingman a link on WhatsApp (soon Telegram too).

And that’s it: you get price-drop alerts, BOGO notifications, and daily reminders. All without leaving your conversation.

My philosophy: Vibe Coding

Wingman wasn’t built with a huge dev team writing endless lines of code. I built it with vibe coding: combining the best of APIs, AI, and automation (GPT, Make, Apify, Twilio).

That choice gave me three advantages:

• Speed → from idea to product in weeks.
• Flexibility → improvements launch in real time.
• Scalability → what works in WhatsApp today can work in Telegram, Messenger, or SMS tomorrow.

A new way to see customer service

In the end, this wasn’t just a technical decision. It was cultural.

I believe customer service shouldn’t live in an isolated app. It should exist where you already talk, plan, and make decisions: in your chat.

That’s how Wingman was born. Not as just another app, but as an invisible companion that’s always there, ready to notify you when a product drops in price or a deal appears.

The birth of Stickware

I wanted Wingman to feel as natural as a native app — but without the weight of being another icon on your screen.

From that difference, not only did GetWingman emerge, but so did a new category: Stickware.

Software that doesn’t live in a store.
It sticks to your daily life, in the same place where you already chat with family and friends.

This is the origin of Wingman: the world’s first Stickware, designed to transform customer service.

The Stickware Manifesto

Stickware is the next generation of software.

You don’t need to download anything. You don’t need to learn anything new.
It stays with you in the channel where you already live, speaking your language.

Stickware is not another icon on your screen.
It is invisible, natural, and always present.
It belongs where you already make decisions: in your conversations.

Wingman is the first Stickware.
Built to make sure you never miss a discount.
Built to prove that technology can feel lighter, closer, and truly useful.

Author’s note

I don’t have a background in programming. But from what I’ve learned, the way I built Wingman feels very close to what some people call Vibe Coding: piecing together APIs, automation tools, and AI to create something that works fast and feels natural. If that’s what Vibe Coding means, then yes — Wingman might be part of that trend.

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